2or3things, the owner and designer of Blastfeed, is pleased to announce the release of rollSense, a new content recommendation service, for blog publishers and their readers.

rollSense automatically recommends content to blog readers related to what they read. rollSense comes as a widget to paste on blogs. As soon as readers go through one post, rollSense automatically proposes related posts drawn from a set of content sources selected by the blog publisher.

From a technical standpoint rollSense works with RSS feeds and some semantics algorithms to generate recommendations.

How does it work?

1. Related posts are only drawn from content sources blog publishers decide to tap into. For instance, blog publishers may want to use their blogroll or a list of blogs they particularly appreciate. Hence, controlled sources ensure authority and reinforce trust.
2. Easy to configure, rollSense can be fully customized to match any blog look and feel.
The rollSense widget is always viewable, readers do not have any action to do besides reading through and clicking on the link they find interesting.

What can blog publishers expect from rollSense?

1. Enhance their readers experience by providing them with targeted, related content allowing them to dig further into what they are interested.
2. Earn money each time a reader clicks on targeted, sponsored links placed at the top of the rollSense widget. These sponsored links are provided in partnership with Yahoo! Search Marketing.
   1. Currently ads will only be served to your blog readers from the following countries (more countries coming soon):
      • France
3. Increase their traffic as soon as they get cross referenced by other rollSense installed throughout their blog network or community.
4. In that regard, when rollSense is used in blogs belonging to the same network, rollSense can be a great service to direct readers to other internal blogs, thus maximising the reader's presence within the network.

You can see it in action on our blog.

For more information, please contact :

• Patrick Ferran
• patrick (at) 2or3things (dot) com
• Skype: patrickferran

rollSense, Blastfeed are registered trademarks of 2or3things SARL, a company incorporated in France.

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